Effect of Plant Growth Regulators on Growth, Yield and Quality of Strawberry (Fragaria × ananassa Duch.) cv. Winter Dawn

Strawberries are small, typically heart-shaped fruits with a bright red skin. not only delicious but also packed nutrients. versatile and can be enjoyed in various ways. They commonly used desserts like pies, cakes, ice cream. The present investigation was laid out on the experimental site of Department Horticulture, Sam Higginbottom University Agriculture Technology & Sciences, Naini, Prayagraj (UP), during 2022-23. This experiment conducted to evaluate best treatment among GA3, NAA, Brassinosteroid strawberry variety winter dawn. Randomized Design having 10 treatments replicated 3 times. effects these were noted number leaves, plant height, flowering, fruiting fruit quality yield attributes Strawberry. results experimentation confirmed efficiency growth regulators for better attributes, Winter Dawn. study revealed that at BRs @100 ppm significantly increased size, as well per hectare. Maximum TSS found T9 ppm. plant. Among concentrations regulators, superior over all other treatments.